From €29/month. Cancel anytime.
This week in Acme Corp
Competitors
Competitor X shipped a Slack integration. Pricing page unchanged.
x.com/handle · changelog.app · competitor.com
Community signal
r/saas: 4 threads this week about onboarding friction in your category.
reddit.com/r/saas (×4)
Regulation
EU AI Act draft amendment touches Article 6. No immediate action; flag for next quarter.
ec.europa.eu · politico.eu
The Sunday-night sift
Twelve tabs. Three Slack channels. Two saved subreddits. The honest answer to “what changed this week?” is usually “I have no idea.” That is the job.
The old way
Most of what's in those tabs is noise. None of it is synthesized. The CEO asks Monday morning what changed last week and the honest answer is “I have no idea.”
The new way
Monday, 8:14 AMSame channels. One read.
We replaced four spreadsheets and a Slack channel with one Monday email. The signal-to-noise is night and day.
What you get
One synthesized briefing covers every channel you used to hand-watch — X, Reddit, the open web, regulator pages, changelogs. Every finding is cited.
A junior analyst costs €70k a year. The briefing costs less than your team's coffee budget — and lands every Monday without you asking.
From €29/month. No sales call, no annual contract, no demo.
Sources
Drop in @handles for X, r/subreddits for Reddit, any URL for the open web, or a search term. If you used to watch it by hand, we can watch it for you.
No source library to learn. If it has a URL, a handle, or a name, we can watch it.
How it works
Define a project, add the sources you'd already be watching, and the first briefing lands the next Monday morning.
Name the market view. Add 3–10 topics — pricing, launches, hiring, regulation, anything you would otherwise hand-watch. Drop in the sources you want covered.
We watch every source you added — pricing pages, X handles, subreddits, regulator sites. So you can close the tabs.
One cited briefing in your inbox Monday morning. Four-minute read. You start the week knowing what changed.
Inside the briefing
Sections by topic. One-line findings on top, the source quote underneath, and a link to the page it came from. Every finding is checked against its source before it makes the briefing.
Topic · Pricing moves
3 findings this week
Competitor A removed the Pro tier. Replaced with usage-based pricing.
competitor-a.com/pricing · 3 X posts
Competitor B's free tier no longer mentions API access. Stealth change.
competitor-b.com/pricing · vs. last week
No movement on Competitor C's pricing page. Last change: 9 weeks ago.
competitor-c.com/pricing
How teams use it
“Replaces the Sunday-night scroll through competitor sites. The week’s signal in five minutes — then back to building the product.”
Solo founder
Pre-seed → Series A
“Replaces the weekly competitive read that used to take two analysts and a contractor. The briefing covers the input; the team focuses on the response.”
Strategy lead
5–15 person team
“Replaces the first-quarter ramp into a new category. A few briefings in, you know what every competitor has shipped — and walk into the first review with a point of view.”
New PMM
Switching categories
Pricing
Per seat, billed monthly. VAT excluded.
per seat / month
per seat / month
per seat / month
Comparison
Same channels. Different output.
Google Alerts
Snooplytics
Blog
Guides, updates, and notes on competitive intelligence and the briefing workflow.
Crayon does not publish a price. To get a number you book a demo and a sales call, and what you're quoted depends on seats, the number of competitors you track, and whether you take a managed analyst. That alone tells a solo operator most of what they
Crayon and Klue are both real competitive-intelligence platforms, and the short version is this: Crayon leans toward broad market and competitor tracking for a CI team, Klue leans toward battlecards delivered into a sales floor. Both are bought and run
The best Google Alerts alternative depends on what you're trying to watch: brand mentions, competitor moves, or community and forum signal. Most tools do one of those well and bury you in links for the rest. Snooplytics is built for the third pattern
FAQ
MCP & API
Everything in the dashboard is callable over our hosted MCP server — OAuth sign-in, no token to paste — or the REST API. Point your agent at one URL and let it run projects, briefings, and your team.
Create monitoring projects and trigger weekly briefings programmatically.
Spin up teams, invite members, set roles, and configure SSO/MFA.
Start subscriptions, buy credit packs, and inspect usage.
Issue, scope, and revoke personal access tokens.
