Know your market before it moves.
From €29/month. Cancel anytime.
This week in Acme Corp
3 findings · across 14 sources · 4-minute read
Competitors
HighCompetitor X shipped a Slack integration. Pricing page unchanged.
x.com/handle · changelog.app · competitor.com
Community signal
Mediumr/saas: 4 threads this week about onboarding friction in your category.
reddit.com/r/saas (×4)
Regulation
HighEU AI Act draft amendment touches Article 6. No immediate action; flag for next quarter.
ec.europa.eu · politico.eu
The Sunday-night sift
You don't need more inputs. You need fewer outputs.
Twelve tabs. Three Slack channels. Two saved subreddits. The honest answer to “what changed this week?” is usually “I have no idea.” That is the job.
The old way
Twelve tabs and a feeling that you missed something.
- X / Twitter lists
- r/subreddits
- Feedly
- Slack RSS feeds
- Hacker News tab
- Regulator press releases
- Competitor changelogs
- Google Alerts emails
- Loom recordings from sales
- Saved searches
- Newsletter inbox
- A spreadsheet from 2023
Most of what's in those tabs is noise. None of it is synthesized. The CEO asks Monday morning what changed last week and the honest answer is “I have no idea.”
The new way
Monday, 8:14 AMOne cited briefing. Every channel covered. Read in four minutes.
- •Competitor X shipped a Slack integration. Pricing page unchanged. [3 sources]
- •r/saas: 4 threads about onboarding friction in your category. [r/saas]
- •EU AI Act draft amendment touches Article 6. [ec.europa.eu]
Same channels. One read.
We replaced four spreadsheets and a Slack channel with one Monday email. The signal-to-noise is night and day.
What you get
Three things stop being your problem.
You stop missing things.
One synthesized briefing covers every channel you used to hand-watch — X, Reddit, the open web, regulator pages, changelogs. Every finding is cited.
You stop doing analyst work.
A junior analyst costs €70k a year. The briefing costs less than your team's coffee budget — and lands every Monday without you asking.
Just buy it.
From €29/month. No sales call, no annual contract, no demo.
Sources
Add what you'd already be watching.
Drop in @handles for X, r/subreddits for Reddit, any URL for the open web, or a search term. If you used to watch it by hand, we can watch it for you.
No source library to learn. If it has a URL, a handle, or a name, we can watch it.
How it works
Three steps. Live in under twenty-four hours.
Define a project, add the sources you'd already be watching, and the first briefing lands the next Monday morning.
Define one project.
Name the market view. Add 3–10 topics — pricing, launches, hiring, regulation, anything you would otherwise hand-watch. Drop in the sources you want covered.
We do the reading.
We watch every source you added — pricing pages, X handles, subreddits, regulator sites. So you can close the tabs.
Read the briefing.
One cited briefing in your inbox Monday morning. Four-minute read. You start the week knowing what changed.
Inside the briefing
What lands in your inbox Monday morning.
Sections by topic. One-line findings on top, citations underneath. A confidence tag on each finding so you know when to trust the read and when to open the source.
- Findings grouped by the topics you defined
- Every claim links to a source URL
- Confidence tags on each finding (high / medium / low)
Topic · Pricing moves
3 findings this week
Competitor A removed the Pro tier. Replaced with usage-based pricing.
Highcompetitor-a.com/pricing · 3 X posts
Competitor B's free tier no longer mentions API access. Stealth change.
Mediumcompetitor-b.com/pricing · vs. last week
No movement on Competitor C's pricing page. Last change: 9 weeks ago.
Lowcompetitor-c.com/pricing
From the people running it
Founders and small strategy teams.
“Setup took ten minutes. The first briefing surfaced a competitor pricing move we had completely missed.”
Michael Chen
Founder · Tessera Labs
“I joined Helix six weeks ago in a category I did not know. The first briefing told me what every competitor had shipped in the last month. I walked into my first review like a two-year veteran.”
Emma Williams
Director of Product Marketing · Helix Analytics
“We were paying three contractors to do what one Monday briefing now covers. The change-detection alone is worth the subscription.”
Sarah Johnson
Head of Strategy · Northwind Robotics
Pricing
Founder-priced. Cancel anytime.
Per seat, billed monthly. VAT excluded.
Standard
per seat / month
- 1 project per seat
- 10 credits per seat / month
- API access
- Email support
Plus
per seat / month
- 3 projects per seat
- 30 credits per seat / month
- API access
- Email support
Pro
per seat / month
- 10 projects per seat
- 100 credits per seat / month
- API access
- SSO + SAML
- Custom domain
- Email support
Comparison
Google Alerts sends links. Snooplytics sends a briefing.
Same channels. Different output.
Google Alerts
- Format
- Raw links in your inbox
- Sources
- Web pages indexed by Google
- When
- As-they-happen pings
- What you do with it
- Open every link, read, decide
- Cost
- Free, in attention
Snooplytics
- Format
- One cited briefing, synthesized
- Sources
- X handles, subreddits, URLs, search terms — all in one feed
- When
- Once a week, Monday morning
- What you do with it
- Read once. Skim findings. Open citations only when you want detail
- Cost
- From €29/mo — and gives Sundays back
FAQ
